The Mixology has evolved. The handcrafted cocktail has skyrocketed in popularity. Thanks in part to period-piece television dramas such as “Mad Men” that romanticize bar scenes of yore, drinks like the Old Fashioned and the Sazerac have risen from the recesses of the speakeasy to the drinks menu of the neighborhood watering hole. With its focus on precision and detail, the art of mixology has effectively taken taps and brass rails by storm.
From the bar room to the boardroom, a different brand of mixology is taking place: the meticulously designed publicity campaign. All beneficial and lucrative PR strategies are devised like a classic cocktail, with an emphasis on industry standards, creative execution, and an array of unique approaches that parallel the goals — or tastes — of the business or individual. There are many different options to consider when concocting the perfect publicity campaign, but it is paramount to remember that in order to achieve the desired result, the mix of media must be just right.
This is a great way to promote your business and stand out of the crowd. Are you committed to an integrity? Join us at www.integrityChamber.com we can help.